Author Jason Moore
In a world of rapid cultural and technological change, how do we faithfully worship and share the good news of Jesus Christ? The global pandemic brought online worship of thousands of congregations to homes and people for the first time. To build on the incredible momentum, we cannot go backwards. Instead, we must dream about what the next iteration of worship and online ministry looks like in a post pandemic world.
Before Covid-19 swept the globe and forced every church on earth to suspend in-person worship services, only 20% of Americans were attending weekend worship services in a building. After returning to services, less than 8% of Americans are attending. But while in-person attendance has declined, online viewership has exploded. It's time for the church to go where the other 92% of people are because God's heart is after them, too. This book is a must read in evangelism in every dimension.
Jason Moore is a time-tested pioneer in understanding the necessity of creating new wineskins to hold new wine. I had the privilege of working with Jason in developing multisensory models of worship in the 1990's. Jason continues to move forward into God's next. This might be the most important read in 2022!
Jason Moore has given us a gift in this book. Both/And is a welcome roadmap through the new, complex and sometimes frightening world of maximizing engagement in both our in-person and online worship experiences, without compromising either one.
The ability to record and stream our services is now commonplace. But doing it well? That’s not so common. That’s where Jason comes in, with multiple options for creating a better worship experience for everyone.
Doing hybrid worship is no longer a matter of access, money or equipment. Now it’s about how well you use what you have. Churches of all sizes can gain a lot from the practical wisdom and experience Jason Moore writes about in Both/And.
Jason Moore has been a Godsend to thousands of churches the last two years as significant pivots were required in local church ministry. This is Jason’s most timely and urgently needed book to date. As a ministry consultant with congregations in America and Europe, I can assure you that Both/And will be required reading for every church I work with in the days ahead.
I have never said that before about any book. But I’m saying it now. Thanks, Jason!
We all need someone in our corner. Jason Moore is a leader that can help you build momentum and design an effective strategy to win at both in-person and online church experiences. Churches and leaders across the country have benefited from his valuable experience as a practitioner and you can too. This is a book you need to read!
Jason’s passionate heart and calling to equip churches is once again revealed through this incredibly timely book. Both/And Hybrid Worship is now a fixture in our present church ecology and this resource will help you and your church figure out how to navigate it. True to its name, it covers BOTH the practical AND the theological aspects of what hybrid worship and ministry might look like in your church context. You will easily find yourself represented somewhere in the book through a story, a process, or a reason to pursue hybrid worship. That’s because the book firmly roots everything in RELATIONSHIPS – with God and with each other - regardless of if they are happening in-person or online. It’s not either/or, it’s BOTH/AND
No matter the size of your church, as a church leader you are sure to find multiple, timeless gems in Jason’s strategies, checklists, and practical considerations to keep your church engaged in both in-person and online worship.
In his new book, Both/And, Jason Moore has given church leaders a powerful resource we will all reference again and again as we move forward in ministry. I agree with Jason that the church today finds itself in a Great Commission moment. How we respond today will echo for generations. Throughout this book you will find practical tools, concepts, and ideas your church will be able to use right away—AND come back to as our environment continues to change around us. This resource is a wonderful companion to Jason’s outstanding webinars, coaching, and training. Pick up a copy for everyone in your church who services in any area of worship
For two decades Jason Moore has been at the forefront of church and technology. I can’t think of a better person to guide you and your church into our present future—a digitally connected world where the kingdom is expanding further and further into physical and digital places.
Jason Moore's Both/And is a must-read for any church, pastor, and layperson who desires to reach people in our day and age. Moore delivers practical advice for churches no matter their size, shape, and DNA. Both/And is accessible material that can be accessed and implemented at any level. Jason's years of experience and love for the local church shines through Both/And. Any reader will be highly motivated and encouraged to reach more people for Christ.
Two years into dealing with COVID-19, we’re still navigating how to best do in-person & online worship in a way that honors and engages both audiences. In Both/And, my friend Jason shows the Church how to rethink online worship in a way that’s not a have-to, but a get-to. Pandemic or no pandemic, God challenges us to reach people wherever they’re at, and online continues to be that place to reach people. Every church and church leader can benefit from reading Jason’s words and putting them into practice as we continue to be the Church, in-person and online.
"The Western North Carolina Conference has worked with Jason to establish an effective and fruitful cohort experience. More than 100 churches have engaged in the process. Hybrid ministry is part of our new and ongoing reality, and Jason has developed a proven process that has produced demonstrable progress, tangible shifts within church worship cultures, equipped countless lay and clergy teams, and created many worship participants instead of viewers. It continues to be a valuable investment in our churches."
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In a world of rapid cultural and technological change, how do we faithfully worship and share the good news of Jesus Christ?
The global pandemic brought online worship of thousands of congregations to homes and people for the first time. To build on the incredible momentum, we cannot go backwards. Instead, we must dream about what the next iteration of worship and online ministry looks like in a post pandemic world.
This important, field-tested new work by worship technology pioneer and expert by Jason Moore helps us understand how to harness radical changes in technology and culture to faithfully worship and experience Jesus, his message, and ultimately our means for carrying out the Great Commission.
Both/And explores the rites and rituals of in-venue and online worship for a post-pandemic world. This practical how-to manual will help you create dynamic worship experiences in our new COVID and post-COVID age–worship that engages both in-person and online participants in the most resonant and soul-lifting ways possible.
The worship we do next shouldn’t look exactly like it did before the pandemic, and it shouldn’t look exactly like it did during the pandemic either. What we need is new, Both/And thinking. This is the worship and technology guidebook of our shared cultural moment.